NBC: The Peacock's Transition to the Digital World
The National Broadcasting Company has been around since 1926. The company managed to make the leap from radio to television in 1939 and become a networking giant. New media outlets posed a new challenge for the NBC brand. Evidence clearly shows that NBC successfully transitioned its brand online.
NBC's official website, www.nbc.com offers information about current shows, a daily show schedule, full episodes available online, and video available exclusively online. Viewers have come to expect these services from every television network. NBC's page is very well laid out and adds the NBC flair that is associated with this brand.
Websites have been around since the 90's, so NBC and every other company in America has had two decades to get them figured out. Social media is a more recent development, and the companies that have become big in social media are the ones that are dominating the new generation. NBC is very active in places such as Facebook, Twitter, and Tumblr.
The unique part of social media for a television network is the new interaction available with the brand and product. NBC's most popular shows have their own Twitter and Facebook accounts where fans can learn about new episodes and voice their opinions. On Twitter, NBC facilitates live tweeting where viewers can talk about a show as it is premiering. The level of immersion and interaction live tweeting allows is truly innovative, and it puts the brand of NBC into the hands of its most loyal consumers.
NBC is on top of keeping its brand strong during this media revolution. My advice to the Peacock is to focus on mobile. There are already apps available for NBC, NBC News, and NBC Sports, but I would encourage NBC to make these apps more user-friendly and to make sure their audience knows they are available. Mobile is the future.
Websites have been around since the 90's, so NBC and every other company in America has had two decades to get them figured out. Social media is a more recent development, and the companies that have become big in social media are the ones that are dominating the new generation. NBC is very active in places such as Facebook, Twitter, and Tumblr.
The unique part of social media for a television network is the new interaction available with the brand and product. NBC's most popular shows have their own Twitter and Facebook accounts where fans can learn about new episodes and voice their opinions. On Twitter, NBC facilitates live tweeting where viewers can talk about a show as it is premiering. The level of immersion and interaction live tweeting allows is truly innovative, and it puts the brand of NBC into the hands of its most loyal consumers.
NBC is on top of keeping its brand strong during this media revolution. My advice to the Peacock is to focus on mobile. There are already apps available for NBC, NBC News, and NBC Sports, but I would encourage NBC to make these apps more user-friendly and to make sure their audience knows they are available. Mobile is the future.
I
NBC!
No comments:
Post a Comment